GLYPHEW — BRAND COLOR SYSTEM
Thanford LLC · for press & partner use

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THE PAIR
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Glyphew is built on a complementary color pair — a warm, active
yellow against a deep, structural navy. The two hues sit ~187°
apart on the color wheel (near-perfect complementary), the
highest-energy relationship two colors can have.

  Glyphew Yellow   #FDDE0A    primary / accent      (warm, active)
  Glyphew Navy     #111259    secondary / surface   (deep, structural)

Yellow always renders on navy; navy is the ground. "Smooth like combos."

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USAGE — THE 60-30-10 RULE
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  ~60%  navy surfaces
  ~30%  neutral text (tints of the brand navy, not gray)
  ~10%  yellow accent — rare, so it earns its loudness

Yellow is the ONLY accent color. States are differentiated by
opacity / weight / shape, never by adding a new hue. The single
extra semantic color is red, used for destructive actions only.

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FULL PALETTE
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Brand
  Primary (yellow)      #FDDE0A
  Secondary (navy)      #111259
  On-primary (text on yellow)   #111259

Surfaces (dark → light)
  Background            #070825
  Surface              #111259
  Surface raised       #1C1F7E
  Border               #32369E

Text (never pure white)
  Default              #F4F5FC
  Muted                #A0A3D0
  Dim                  #6C6FA8

Accent states
  Accent               #FDDE0A
  Accent hover         #FFE84D
  Accent pressed       #D9BE00

Semantic
  Error (destructive only)      #FF6B6B

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TYPOGRAPHY
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  Wordmark / display    Righteous
  Body / UI             Segoe UI, system-ui, sans-serif

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LOGO USAGE
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  glyphew-logo.svg              primary mark (yellow glyph)
  glyphew-logo-foreground.svg   foreground-only variant
  glyphew-logo-reversed.svg     reversed (for yellow grounds)
  thanford-mark.svg             Thanford studio mark

Do not recolor the logo to a third hue, and do not add
gradients, drop shadows, bevels, or motion to the brand lockup.

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CONTACT
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  Thanford LLC · Irvine, CA
  thanfordhq@gmail.com · https://thanford.com
